BLOG #2: Baby Lock Love of Sewing Challenge – Designer Joi Kick Off

Welcome to the Baby Lock Sewlebrity Love of Sewing Challenge. I’m Designer Joi and this is the week to share MY love of sewing!


This week I will be creating a stunning dress featuring my brand new Licensed McCall Pattern 7568 (available mid-February) and the Baby Lock Guide Line Marker. If you want to sew along you can apply my tips and tricks to this pattern or any sewing project from quilting to fashions, and I would love it if you created your very own version of this pattern. If you do, share your photos on my FaceBook page.

Baby Lock Sewlebrity Love of Sewing Challenge - Designer Joi

Supplies Listing for Designer Joi’s Dress 7568

Baby Lock Sewlebrity Love of Sewing Challenge - Supplies
Baby Lock Sewlebrity Love of Sewing Challenge - Designer Joi
Baby Lock Sewlebrity Love of Sewing Challenge - Fabric

Click photos to enlarge

Fashion Fabric- 3-4 yards single fabric or assorted pieces

McCall’s Pattern 7568



1-3 yards cotton Riley Blake Fabric for lining

1 yard garment flannel (available at

1 yard hem facing or decorative lace

Basic Sewing Supplies: scissors, pins, chalk, ruler, hem gauge

Embroidery thread and Baby Lock wash-away stabilizer

Sewing tips and tricks will be posted later this week in blog and video form, but for today simply select and prepare your fabrics so you are ready to begin.

SUMMARY of Designer Joi’s Love of Sewing Challenge Week

This week I will be sharing daily videos on Facebook, blog posts at or, inspirational photos on Instagram and Pinterest and extra snippets on Twitter.


Simply log into your social media and look for “Designer Joi”. You can also link to my project at where you will find a full schedule of events and all the projects featured by 12 top Sewlebrities.

January 26:  Joi’s Destiny Arrival Video


January 30:  Joi’s Kick off Week and Project Introduction Video and blog. Learn about my design and gather your supplies to sew along


January 31: BONUS Feature: Selecting your fabric and Joi’s behind the scene project design Video


February 1:  Guide Line Marker Feature. Learn how I used this to create my design


February 2:  BONUS Sewing Tips and Tricks video and blog post. Join Joi as she shares how she sews efficiently and an overview of dress assembly


February 3:  Finishing Touches. Learn how to make your own lace and add final details for an eye- catching design.


February 4:  DESIGNER JOI Facebook Live 12:00 Noon Central time. Log into Facebook and join Joi as she talks with you about her week in the Baby Lock Love of Sewing Challenge. It’s live so you can type in and ask Joi questions. 


February 7:  Your Keepsake! You won’t want to miss this special keepsake designed exclusively for the Love of Sewing Challenge by Joi presented with a little help from some very special guests.

Baby Lock For the Love of Sewing Challenge


  • Kathy Mullins-Engelhardt

    30.01.2017 at 17:08

    This is beautiful. I am too old to wear this, but I have a granddaughter! I love Free Standing Lace such as the flower design a lot! Very excited to join this project. Kathy

    • joi

      30.01.2017 at 22:29

      Hi Kathy! Thank you so much! Even if this is not your style make sure to follow along because I will be showing some tips and things that any sewists can use on any project. If you make one for your granddaughter send me a pic!

  • DeeDee Johnson

    30.01.2017 at 23:19

    Love this.. and stand alone lace one of my favs to embroidery aswell.. I will be watching all along …

    • joi

      31.01.2017 at 03:11

      Hey Dee Dee you are a rock star! Thanks for all your support. I did a short lace video so I think you will like it.

  • Danie

    31.01.2017 at 00:47

    Looking forward watching your video daily! I am working from home on Thursday so I might be able to join the the Facebook live!

    • joi

      31.01.2017 at 03:10

      Thanks so much! I had so much fun making them. Please share with your friends. The FB live is on Saturday just FYI.

  • Julie Newman

    05.02.2017 at 17:33

    Thank you for all the explanations and the tips for constructing the garment. Love your placement of the individual lace attachments, they really make the eye travel about and you don’t get fixated on any straight lines when two different sections come together. A perfect way to disguise an up scaling or recycling garment too. Not sure about the need for garment flannel unless it is acting as more stabilizer. I am very pleased that Babylock included you in the designers to show off Destiny II. Julie

    • joi

      16.02.2017 at 21:05

      Thank you so much. I have a creative aesthetic. The flannel is NOT for warmth. It is very thin and adds a layer of structure, but you can use quilting cotton to. I learned this trick in working in Bridal believe it or not as some high end designers have interesting insides to their designs. This is one of my favs

  • Kathy Mullins-Engelhardt

    11.02.2017 at 15:18

    I was wondering–you said you would have the pattern for the shrug up in PDF format this week and I haven’t been able to find it. Did you create a pattern for us? Thanks, Kathy Mullins-Engelhardt

    • joi

      16.02.2017 at 21:04

      The PDF for the shrug is in the works. I actually went in an spruced it up for everyone. I am in the middle of a project, but I will post a note on the blog when it is up. I was not going to offer that. It was kind of an afterthought, but coming soon. Make sure to post photos when you make yours.

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