BLOG #2: Baby Lock Love of Sewing Challenge – Designer Joi Kick Off

Welcome to the Baby Lock Sewlebrity Love of Sewing Challenge. I’m Designer Joi and this is the week to share MY love of sewing!


This week I will be creating a stunning dress featuring my brand new Licensed McCall Pattern 7568 (available mid-February) and the Baby Lock Guide Line Marker. If you want to sew along you can apply my tips and tricks to this pattern or any sewing project from quilting to fashions, and I would love it if you created your very own version of this pattern. If you do, share your photos on my FaceBook page.

Baby Lock Sewlebrity Love of Sewing Challenge - Designer Joi

Supplies Listing for Designer Joi’s Dress 7568

Baby Lock Sewlebrity Love of Sewing Challenge - Supplies
Baby Lock Sewlebrity Love of Sewing Challenge - Designer Joi
Baby Lock Sewlebrity Love of Sewing Challenge - Fabric

Click photos to enlarge

Fashion Fabric- 3-4 yards single fabric or assorted pieces

McCall’s Pattern 7568



1-3 yards cotton Riley Blake Fabric for lining

1 yard garment flannel (available at

1 yard hem facing or decorative lace

Basic Sewing Supplies: scissors, pins, chalk, ruler, hem gauge

Embroidery thread and Baby Lock wash-away stabilizer

Sewing tips and tricks will be posted later this week in blog and video form, but for today simply select and prepare your fabrics so you are ready to begin.

SUMMARY of Designer Joi’s Love of Sewing Challenge Week

This week I will be sharing daily videos on Facebook, blog posts at or, inspirational photos on Instagram and Pinterest and extra snippets on Twitter.


Simply log into your social media and look for “Designer Joi”. You can also link to my project at where you will find a full schedule of events and all the projects featured by 12 top Sewlebrities.

January 26:  Joi’s Destiny Arrival Video


January 30:  Joi’s Kick off Week and Project Introduction Video and blog. Learn about my design and gather your supplies to sew along


January 31: BONUS Feature: Selecting your fabric and Joi’s behind the scene project design Video


February 1:  Guide Line Marker Feature. Learn how I used this to create my design


February 2:  BONUS Sewing Tips and Tricks video and blog post. Join Joi as she shares how she sews efficiently and an overview of dress assembly


February 3:  Finishing Touches. Learn how to make your own lace and add final details for an eye- catching design.


February 4:  DESIGNER JOI Facebook Live 12:00 Noon Central time. Log into Facebook and join Joi as she talks with you about her week in the Baby Lock Love of Sewing Challenge. It’s live so you can type in and ask Joi questions. 


February 7:  Your Keepsake! You won’t want to miss this special keepsake designed exclusively for the Love of Sewing Challenge by Joi presented with a little help from some very special guests.

Baby Lock For the Love of Sewing Challenge

1 Comment

  • Kathy Mullins-Engelhardt

    30.01.2017 at 17:08

    This is beautiful. I am too old to wear this, but I have a granddaughter! I love Free Standing Lace such as the flower design a lot! Very excited to join this project. Kathy

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