Designer Joi Half Scale Challenge (CLOSED AT THIS TIME)


You are invited to participate in a national fashion design challenge created by Sewlebrity Joi Mahon and the Designer Joi® Brand.


Back by popular demand, the all new Designer Joi Half Scale Design Competition is for anyone wanting to have fun, challenge themselves, and enhance their sewing and design skills. This is for YOU!  The challenge is to create a one of a kind garment on a half scale dress form using the year’s theme, “Ultra Violet & Imagination” combined with a fashion icon. Fashion icons can be defined as someone known for wearing fashion, designing fashion, or having a strong influence on fashion. Participants will have access to an exclusive professionally filmed HD half scale sew-a- long video series with Designer Joi Mahon. Joi will lead you through the process of basic draping and designing on the half scale form, storyboards and basic sketching, as well as a discussion of fashion icons, and some tips for completing your design. Finished designs will be submitted to the Designer Joi Mahon Facebook gallery where finalists will be selected. Finalists will be required to send in their designs to Designer Joi’s Sewing Factory for final judging by a panel of industry experts.



Don’t miss out on some amazing prizes such as full size industrial dress forms, fabric gift cards, needle and thread ensembles, a Baby Lock Sewing Machines and more.  Designs will be professionally photographed and featured in future publications.

Entry fee is $25


After payment, you will receive an email with a link to complete your registration.


Contest begins March 1 and designs must be submitted online by September 1, 2018.


For more information, official rules and regulations go to the Half Scale Event Page at

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