
[vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1592501604470{margin-top: 20px !important;border-top-width: 3px !important;border-bottom-width: 3px !important;background-color: #f6adcd !important;border-top-color: #de3d9c !important;border-top-style: solid !important;border-bottom-color: #de3d9c !important;border-bottom-style: solid !important;border-radius: 3px !important;}”][vc_column]
[vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”4917″ img_size=”300×300″ alignment=”right”][/vc_column_inner][vc_column_inner css=”.vc_custom_1592502171365{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”Learn Online” alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”Sewing Time Live” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:24px;tablet:20px;tablet_portrait:20px;mobile_landscape:16px;mobile:14px;” main_heading_line_height=”desktop:34px;tablet:30px;tablet_portrait:30px;mobile_landscape:26px;mobile:24px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:18px;tablet:14px;mobile_landscape:14px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”]
[/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1580910985077{padding-top: 60px !important;}”][vc_column css_animation=”fadeIn” css=”.vc_custom_1592511169687{padding-bottom: 60px !important;}” offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6″][ultimate_heading main_heading=”Hi! My name is Joi Mahon, aka Designer Joi® (a nickname given by a friend)” main_heading_margin=”margin-bottom:5px;” el_class=”accent-subtitle-color” sub_heading_font_size=”desktop:20px;” sub_heading_line_height=”desktop:30px;” sub_heading_margin=”margin-bottom:20px;” sub_heading_style=”font-style:italic;” sub_heading_font_family=”font_family:Poppins|font_call:Poppins|variant:italic”][/ultimate_heading][vc_column_text css=”.vc_custom_1777578786673{padding-bottom: 20px !important;}”]I am a fashion sewing entrepreneur, founder of Dress Forms Design Studio, LLC, who has been blessed with amazing experiences in my sewing and design business. I am a published author of Machine Embroidery 101, Sewing Clothes, The Ultimate Illustrated Guide to Sewing Clothes, Create the Perfect Fit, & Designer Joi’s Fashion Sewing Workshop, McCall Licensed Pattern Designer, Craftsy/ Bluprint instructor, BERNINA Industry Alliance member, Mettler Brand Ambassador, past Baby Lock Ambassador, fan of Embroidery Legacy & OESD designs, clothing patent owner, and fit expert. My studio is Designer Joi’s Sewing Factory in Sioux City, Iowa. I get to create every day!
Featured on the Designer Joi Mahon FB Page every Thursday at 1 pm CST
[/ultimate_heading]Watch Now[/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”7769″ img_size=”300×300″ alignment=”right” css=””][/vc_column_inner][vc_column_inner css=”.vc_custom_1592502171365{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”A Higher Calling” alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”Creative Lessons with a Faith Focus” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:24px;tablet:20px;tablet_portrait:20px;mobile_landscape:16px;mobile:14px;” main_heading_line_height=”desktop:34px;tablet:30px;tablet_portrait:30px;mobile_landscape:26px;mobile:24px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:18px;tablet:14px;mobile_landscape:14px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”]
Featured on the Designer Joi Mahon FB Page and Our Video Player below.
[/ultimate_heading]Watch Now[/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”7764″ img_size=”300×300″ alignment=”right” css=””][/vc_column_inner][vc_column_inner css=”.vc_custom_1747759124120{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”FEATURED CLIENT DESIGN” alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”Embroidered Gown” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:24px;tablet:20px;tablet_portrait:20px;mobile_landscape:16px;mobile:14px;” main_heading_line_height=”desktop:34px;tablet:30px;tablet_portrait:30px;mobile_landscape:26px;mobile:24px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:18px;tablet:14px;mobile_landscape:14px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”]
Learn these techniques in our Video Player and Joi’s Book Machine Embroidery 101
[/ultimate_heading][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”7767″ img_size=”300×300″ alignment=”right” css=””][/vc_column_inner][vc_column_inner css=”.vc_custom_1747759124120{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”FEATURED DESIGN” alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”Joi’s Celtic Coat” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:24px;tablet:20px;tablet_portrait:20px;mobile_landscape:16px;mobile:14px;” main_heading_line_height=”desktop:34px;tablet:30px;tablet_portrait:30px;mobile_landscape:26px;mobile:24px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:18px;tablet:14px;mobile_landscape:14px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”]
Featured in Joi’s Book Machine Embroidery 101
[/ultimate_heading][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”3495″ img_size=”300×300″ alignment=”right”][/vc_column_inner][vc_column_inner css=”.vc_custom_1592502132046{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”Premium ONLINE CLASSES” alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”Learn and interact during weekly club lessons” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:24px;tablet:30px;tablet_portrait:26px;mobile_landscape:24px;mobile:20px;” main_heading_line_height=”desktop:44px;tablet:40px;tablet_portrait:36px;mobile_landscape:34px;mobile:30px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:18px;tablet:20px;mobile_landscape:18px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”]
[/ultimate_heading]Shop now[/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”5218″ img_size=”300×300″ alignment=”right” css=””][/vc_column_inner][vc_column_inner css=”.vc_custom_1592502132046{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”A DREAM CASTLE PHOTO SHOOT IN NORTHERN IRELAND” alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”Exclusive adventure, rewarding results!” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:24px;tablet:20px;tablet_portrait:20px;mobile_landscape:18px;mobile:18px;” main_heading_line_height=”desktop:44px;tablet:40px;tablet_portrait:36px;mobile_landscape:34px;mobile:30px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:18px;tablet:14px;tablet_portrait:14px;mobile_landscape:12px;mobile:12px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”][/ultimate_heading]Learn to sew your dreams with Joi[/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”4736″ img_size=”300×300″ alignment=”right”][/vc_column_inner][vc_column_inner css=”.vc_custom_1592502132046{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”SEWING FACTORY” alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”Attend live classes with Joi” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:34px;tablet:30px;tablet_portrait:26px;mobile_landscape:24px;mobile:20px;” main_heading_line_height=”desktop:44px;tablet:40px;tablet_portrait:36px;mobile_landscape:34px;mobile:30px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:24px;tablet:20px;mobile_landscape:18px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”][/ultimate_heading]Shop now[/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”7790″ img_size=”300×300″ alignment=”right” css=””][/vc_column_inner][vc_column_inner css=”.vc_custom_1592502141248{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”Machine Embroidery 101″ alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”JOI’S LATEST BOOK” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:34px;tablet:30px;tablet_portrait:26px;mobile_landscape:24px;mobile:20px;” main_heading_line_height=”desktop:44px;tablet:40px;tablet_portrait:36px;mobile_landscape:34px;mobile:30px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:24px;tablet:20px;mobile_landscape:18px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”]Sew with us, cover to cover, in our Embroidery Video Player below.[/ultimate_heading]Learn More[/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-7″][vc_single_image image=”4915″ img_size=”300×300″ alignment=”right”][/vc_column_inner][vc_column_inner css=”.vc_custom_1592502184145{padding-top: 30px !important;padding-right: 6% !important;padding-bottom: 30px !important;padding-left: 8% !important;background-color: #ffcce2 !important;}” offset=”vc_col-lg-5 vc_col-md-5″][ultimate_heading main_heading=”THANK YOU TO BERNINA” alignment=”left” main_heading_font_size=”desktop:20px;tablet_portrait:18px;mobile:16px;” main_heading_line_height=”desktop:30px;tablet_portrait:28px;mobile:26px;” main_heading_margin=”margin-bottom:10px;” el_class=”accent-title-color”][/ultimate_heading][ultimate_heading main_heading=”Our Sewing Machine sponsor” sub_heading_color=”#2f4858″ alignment=”left” main_heading_font_size=”desktop:34px;tablet:30px;tablet_portrait:26px;mobile_landscape:24px;mobile:20px;” main_heading_line_height=”desktop:44px;tablet:40px;tablet_portrait:36px;mobile_landscape:34px;mobile:30px;” main_heading_margin=”margin-bottom:10px;” sub_heading_font_size=”desktop:24px;tablet:20px;mobile_landscape:18px;” sub_heading_line_height=”desktop:34px;tablet:30px;mobile_landscape:28px;”][/ultimate_heading]BERNINA Site[/vc_column_inner][/vc_row_inner]
More importantly, I want to follow my calling and become a light and inspiration to my students and friends. I give the Lord all the Glory.[/vc_column_text][vc_empty_space height=”20px”]
[/vc_column][vc_column css=”.vc_custom_1580914529069{padding-bottom: 30px !important;}” offset=”vc_col-lg-6 vc_col-md-6″][vc_raw_html css=””]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[/vc_raw_html][/vc_column][vc_column][vc_empty_space][/vc_column][vc_column][/vc_column][vc_column][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle” bg_type=”bg_color” bg_override=”full” bg_color_value=”#addee3″][vc_column width=”1/2″ css=”.vc_custom_1598142956827{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;background-color: #ffffff !important;border-left-color: #de3d9c !important;border-left-style: solid !important;border-right-color: #de3d9c !important;border-right-style: solid !important;border-top-color: #de3d9c !important;border-top-style: solid !important;border-bottom-color: #de3d9c !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][vc_single_image image=”2892″ img_size=”full” alignment=”center” onclick=”custom_link” link=”/product/perfect-pattern-and-fit-club-membership/”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1598144100922{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_custom_heading text=”DESIGNER JOI’S” use_theme_fonts=”yes”][vc_custom_heading text=”PERFECT PATTERN & FIT CLUB” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=””][vc_column_text css=””]Perfect Pattern & Fit Club is a community of sewers looking for professional expertise to guide you and help you experience growth in your sewing, pattern, and fitting skills. Joi teaches pattern-making, project, and fitting lessons in an approachable, down-to-earth style based on over 30 years of experience in the sewing business. Membership includes weekly live, engaging lessons that provide real results, pre-recorded lessons, video shorts, engaging visuals, bonus classes, and more. Each season is different, so check out our current content in our web store and video player.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Designer Joi™ McCall’s Patterns” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1598147291239{background-color: #de3d9c !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column][vc_custom_heading text=”JOI’S BOOKS” font_container=”tag:h2|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1598123488356{padding-top: 5px !important;padding-bottom: 5px !important;padding-left: 15px !important;background-color: #de3d9c !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row content_placement=”middle” css_animation=”slideInLeft” bg_type=”bg_color” bg_override=”ex-full” enable_overlay=”enable_overlay_value” overlay_color=”#ffffff” overlay_pattern=”09.png” overlay_pattern_opacity=”15″ overlay_pattern_size=”3″ bg_color_value=”#addee3″ css=”.vc_custom_1592511230911{padding-top: 50px !important;}”][vc_column][vc_custom_heading text=”Designer Joi™ Portfolio Gallery” font_container=”tag:h2|text_align:center|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1715717647952{background-color: #de3d9c !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”top”][vc_column css_animation=”fadeIn” width=”1/3″ css=”.vc_custom_1598123445700{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;background-color: #ffcce2 !important;border-left-color: #de3d9c !important;border-left-style: solid !important;border-right-color: #de3d9c !important;border-right-style: solid !important;border-top-color: #de3d9c !important;border-top-style: solid !important;border-bottom-color: #de3d9c !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][vc_single_image image=”3526″ img_size=”300×300″ alignment=”center” style=”vc_box_rounded” onclick=”custom_link” css=”.vc_custom_1631490690885{padding-top: 25px !important;padding-bottom: 25px !important;}” link=”https://sewedclasses.com/catalogsearch/result/?q=joi+mahon”]- Custom Design
- Illustration
- Pattern-Making
- Prototype Development
- Content Development




























