I am a fashion sewing entrepreneur, founder of Dress Forms Design Studio, LLC, published author of Sewing Clothes, The Ultimate Illustrated Guide to Sewing Clothes, Create the Perfect Fit & Designer Joi’s Fashion Sewing Workshop, McCall Licensed Pattern Designer, Threads Magazine Complete Course on Interfacing and Threads Author, Craftsy/ Blueprint instructor, clothing patent owner, BERNINA Industry Alliance member, Mettler Thread Brand Ambassador, OESD design fan, and fit expert. My studio is Designer Joi’s Sewing Factory in Sioux City, Iowa.
I provide a variety of garment sewing and design services to the home sewing industry. I teach at events nationally and in my on-site studio classroom. I also work one-on-one with custom clients in my studio, creating eye-catching designs for business attire, dressy apparel, custom skirts, bridal wear, children’s wear, costumes, and other designs.
My passion is to convey REAL sewing and fitting solutions to my students while enjoying the study of clothing and its interaction with the individual’s unique figure. I have a degree in Fashion Design from Iowa State University. Still, my fitting advice stems from my God-given talent, which I am thankful for every day, and over 30 years of fitting real people in a sewing business setting. I don’t read fit books and re-teach outdated fit methods (the reason most sewers are still seeking the perfect fit). Instead, I teach what works for the individual body based on my real-life fitting experiences.
Fit should not be hard or made to appear difficult. I want everyone to receive the satisfaction I have in their sewing.
My passion is to help you succeed as your sewing mentor.
Welcome!